Powering Radical Transparency for Beauty & Wellness Businesses.


94% of consumers say they’d be more loyal to a brand that offers full transparency- but how do you meet that demand?

Be boldly open with your customers: establish a more meaningful relationship with your brand. Be radically transparent.

Transparency as a Service (TaaS)

See Thru creates connected and trustworthy consumer experiences in beauty.


Welcome to the future of beauty e-commerce, where brands are empowered to be radically transparent, starting with its ingredients. See Thru instantly educates your site visitors while they shop your products through our interactive clickable ingredients list.

After a developer-free installation, our customizable widget ties your ingredients with our unique database of jargon-free ingredient explanations. Your consumers gain full ingredient transparency, empowering them make more confident purchasing decisions, leading to greater loyalty and faster conversions. We call that a win-win.

How TaaS works

We make it simple to increase consumer trust and loyalty for your brand.


Upload Products

Simply upload a CSV of your products and its ingredients and choose the design of your widget.


Generate INCI

Once submitted, we’ll generate a custom widget for your website. Install to your site via copy and paste.


Gain Insights

Access your dashboard to view your customers’ activity.

Ready to be radically transparent?

Sign up below to be considered for our pilot (only 5 spots available!) and get exclusive access to our transparency insight reports.

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